Stop Losing Leads. Start Booking More Jobs.
Formoola Works captures website inquiries, sends timely follow-up emails with your booking link, and keeps every lead organized in one simple system.
Watch Formoola Works in Action
See how a new inquiry is captured, followed up with automatically, and organized in your lead tracker.
Simple Tools. Fewer Missed Leads.
Everything you need to capture new inquiries, follow up consistently, and keep every lead organized—without a complicated CRM.
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Capture Every Lead
New inquiries are captured automatically and organized in one place.
Follow Up Automatically
Timed follow-up emails keep your business top-of-mind without extra manual work.
Track Every Conversation
See each lead’s status and follow-up progress from one simple dashboard.
Book More Jobs
Respond faster, stay consistent, and turn more inquiries into booked work.
How Formoola Works
A simple three-step system that captures new leads, follows up automatically, and keeps everything organized.
1. A New Lead Comes In
When someone submits your website form, their contact details and service request are automatically added to your lead tracker.
2. Follow-Up Starts Automatically
The system sends follow-up emails based on how much time has passed, so leads are not forgotten when you are busy.
3. Track Every Lead
See each lead’s status, follow-up stage, and recent activity from one organized Google Sheets lead tracker.
Simple Pricing for Small Service Businesses
Start with a one-time setup, then add optional ongoing care for monitoring, troubleshooting, and routine support.
Starter Setup
One-time, done-for-you setup.
$697
Includes:✓ Connection of one website lead form
✓ Three-email automated follow-up sequence
✓ Booking-link integration
✓ Branded Google Sheets lead tracker and dashboard
✓ Customized business and contact details
✓ Complete testing and launch
✓ Basic handoff guidance
✓ 14 days of post-launch support
Monthly Care Plan
Optional ongoing support after setup
$79/month
Includes:✓ Routine automation monitoring
✓ Connection and account troubleshooting
✓ Help reconnecting Gmail, Google Sheets, or forms
✓ Minor follow-up email wording updates
✓ Lead tracker support
✓ Priority support
✓ Monthly system checkDoes not include new workflows, additional forms, major redesigns, or new integrations.
Custom Additions
One-time custom project
Starting at $149
Available additions:✓ Additional website forms
✓ New follow-up sequences
✓ Extra business locations
✓ CRM or software integrations
✓ SMS follow-up options
✓ Other custom workflows
Questions Before You Get Started?
Here are the answers to the most common questions about setup, customization, support, and pricing.
What exactly does Formoola Works do?
Formoola Works connects your website lead form to a Google Sheets lead tracker, sends timed follow-up emails automatically, and includes your booking link in those emails so leads can schedule a meeting, appointment, or consultation. It helps you organize new inquiries, follow up consistently, and make it easier for potential customers to take the next step.
Will Formoola Works work with my current website?
In most cases, yes. We will review your existing website form and connected accounts before setup to confirm that everything can be connected properly.
Can I customize the follow-up emails?
Yes. Your business details, services, contact information, calls to action, and email wording are customized during setup. New sequences or major changes are priced separately.
Do I have to pay the monthly fee?
No. The Starter Setup is a one-time required payment. The Monthly Care Plan is optional and provides routine monitoring, reconnection help, troubleshooting, minor email text updates, and priority support.
See If Formoola Works Fits Your Business
Tell us a little about your business and how you currently receive new leads. We'll review your setup and let you know how Formoola Works could help.
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