See If It Fits
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SEE IT IN ACTION

Watch Formoola Works in Action

See how a new inquiry is captured, followed up with automatically, and organized in your lead tracker.

✓Capture a new inquiry
✓Follow up automatically
✓Keep every lead organized
SIMPLE LEAD MANAGEMENT

Simple Tools. Fewer Missed Leads

The essentials for staying responsive, organized, and easy to book—without adding another complicated CRM.

Website inquiry captured and added to an organized lead tracker

Lead Capture

Website inquiries are automatically collected in one organized place with the customer’s contact details and service request.

Automatic follow-up sequence helping a service business move an inquiry toward an appointment

Automatic Follow-Up

Timed emails keep the conversation moving and give interested customers an easy way to take the next step.

Organized Formoola Works lead tracking dashboard

Simple Lead Tracking

See contact details, current status, and recent activity from one straightforward dashboard.

Service business owner viewing a newly booked customer appointment

Easy Booking

Give interested customers a clear path to schedule, so fewer opportunities get lost between the first inquiry and the next step.

BUILT FOR SERVICE BUSINESSES

Made for Service Businesses That Win Work From New Leads

Built for businesses that rely on new inquiries, estimates, appointments, and follow-up.

Built for Busy Service Businesses

❄ HVAC
● Plumbing
● Landscaping
⌂ Real Estate
+ Dental
✓

Best fit: Businesses already receiving website inquiries that want a simpler way to stay responsive and organized.

HVAC, plumbing, landscaping, real estate, and dental service professionals
HOW IT WORKS

How Formoola Works

A simple three-step process that keeps new opportunities moving without adding more work to your day.

Step 1

A Customer Reaches Out

Someone submits your website form, and their contact details and service request are captured automatically.

Customer submitting a service request that is automatically added to Formoola Works
Formoola Works automatically handling the follow-up sequence
Step 2

Formoola Keeps Things Moving

Your follow-up sequence starts automatically, sending timely messages and giving the customer an easy way to schedule the next step.

Step 3

You Stay on Top of Every Opportunity

See who reached out, what has happened, and who may need your attention—all from one organized place.

Organized lead dashboard showing lead status, follow-up activity, and next steps
SIMPLE PRICING

Simple Pricing for Small Service Businesses

A one-time setup gets your system built, tested, and live. Formoola Care keeps it running afterward.

Starter Setup

Starter Setup

$700one time
  • ✓Connection of one website lead form
  • ✓Three-email automated follow-up sequence
  • ✓Booking-link integration
  • ✓Branded Google Sheets lead tracker and dashboard
  • ✓Customized business and contact details
  • ✓Complete testing and launch
  • ✓Basic handoff guidance
  • ✓14 days of post-launch support
Start My Setup →
Recommended
Formoola Care

Formoola Care

$195/month
  • ✓Support for your existing Formoola Works setup
  • ✓Connection and account troubleshooting
  • ✓Help reconnecting existing email, Google Sheets, or forms
  • ✓Minor follow-up email wording updates
  • ✓Lead tracker support
Month-to-month. Cancel anytime. Your system, accounts, and data remain yours.

New workflows, additional forms, major redesigns, and new integrations are quoted separately.
Add Formoola Care →
Custom Additions

Custom Additions

Starting at$250
  • ✓Additional website forms
  • ✓New follow-up sequences
  • ✓Extra business locations
  • ✓CRM or software integrations, subject to feasibility review
  • ✓Other custom workflows
Larger custom work is quoted after review.
Request a Quote →
COMMON QUESTIONS

Questions Before You Get Started?

Here are the answers to the most common questions about setup, customization, support, and pricing.

What exactly does Formoola Works do?

Formoola Works connects your website lead form to a customized Google Sheets lead tracker and sends scheduled follow-up emails containing your booking link. It helps you organize inquiries, follow up consistently, and give interested leads an easier way to take the next step.

Will Formoola Works work with my current website?

In most cases, yes. We will review your existing website form and connected accounts before setup to confirm that everything can be connected properly.

Do I need to use a specific website platform?

No. Formoola Works can usually connect with many website platforms as long as your lead form can send submissions through email, a webhook, a form tool, or a connected automation. We will review your current setup before starting.

What do I need to provide before setup?

You will need to provide the details needed to connect your website form, sending email, Google Sheets lead tracker, and booking link. We will also collect your business information, services, contact details, and preferred follow-up wording.

How long does setup take?

Most standard setups can be completed within a few business days after we receive the required access and business details. More complex setups, custom additions, or additional integrations may take longer.

Can I customize the follow-up emails?

Yes. Your business details, services, contact information, calls to action, and follow-up wording are customized during setup. New sequences and major future changes are quoted separately.

Is Formoola Care required?

No. You own your system after setup, and it can continue running without Formoola Care. Formoola Care is optional ongoing support for customers who want help if an existing connection or part of their Formoola Works setup needs troubleshooting, reconnection, or minor maintenance. Without Care, support is still available as a separately quoted service when needed.

What does Formoola Care include?

Formoola Care includes troubleshooting and support for your existing Formoola Works setup, help reconnecting your existing email, Google Sheets, website form, or other existing connections if something stops working, minor follow-up email wording updates, and lead tracker support. New workflows, additional forms, major redesigns, and new integrations are quoted separately.

What happens if an automation connection stops working?

If you notice that an existing connection or part of your Formoola Works setup is not working properly, contact us and we can troubleshoot the issue. With Formoola Care, troubleshooting and reconnection help for your existing setup are included. Without Care, troubleshooting and reconnection are still available as a separately quoted service.

Can I cancel Formoola Care?

Yes. Formoola Care is month-to-month and can be cancelled at any time. Your system, connected accounts, and business data remain yours. Included troubleshooting, reconnection help, minor updates, and ongoing support end when your Care service ends.

Is this a CRM?

No. Formoola Works is not a full CRM. It is a simple lead capture, follow-up, and tracking system designed for small service businesses that want something easier than a complicated CRM.

LET'S TALK

See If Formoola Works Fits Your Business

Tell us how you currently receive and follow up with new leads. We’ll take a look at your setup and let you know where Formoola Works could help.

Formoola Works mascot welcoming a business owner to get in touch

Let’s See What Would Work for Your Business.

You don’t need to have everything figured out. Tell us a little about how leads reach your business today and what you’d like to improve.

✓ No pressure. Just a simple conversation about your setup and what could work better.

Tell Us About Your Business

Send over a few details and we’ll take it from there.

We’ll review what you send and follow up about your current setup.